B&G Foods has announced increased retail availability of its Cinnamon Cinnamon Seasoning Blend, the first official seasoning blend to capture the essence of the beloved cinnamon cereal.

The Cinnamon Toast Crunch Cinnadust seasoning blend was initially introduced in September 2020 in club stores. Following the successful launch of its club and in response to consumer demand, it is now available in the spice aisle of over 4,300 grocery stores nationwide, as well as at online retailers.

The seasoning blend is available in two sizes (3.5 ounces and 6.5 ounces) in addition to the original 13.75 ounce bottle. More complex than traditional cinnamon-sugar blends, it features the cereal’s famous cinnamon-sugar blend, paired with sweet notes of caramel, vanilla and graham flavors that combine to capture the taste of a bowl of crunchy cinnamon cereal. It can be used in a variety of applications including on toast, ice cream, cookies, fruit, coffee and more.

“Consumers have been loudly clamoring for Cinnamon Toast Crunch Cinnadust seasoning blend when the club launched in September,” said Jillian Vazzano, brand manager for B&G Foods. “With the introduction of two new package sizes and dozens of national grocery chains and online retailers now offering inventory, we are delighted that the Cinnamon Crunchy Cinnamon Seasoning Blend is now available. for lovers of cinnamon crunches everywhere.


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