As part of the Super Bowl Wings Rebellion, PETA’s giant ‘birds’ and showgirls will offer vegan fried chicken outside the NBA champion’s chicken restaurants
For immediate release:
February 8, 2022
Robin Goist 202-483-7382
Vegas – The chickens have a bone to pick, and they’ve now entered the “chicken war” with stops at Shaquille O’Neal’s Big Chicken restaurants in Glendale, Calif., on Tuesday, and Las Vegas, Nevada, on Thursday, where they’ll pass out for free vegan KFC in a bid to get the former basketball superstar to introduce vegan chicken to his restaurants. He would join Pinky Cole, Jermaine Dupri, Chris Paul, Colin Kaepernick, John Salley and so many others to help people be healthy, humane and eco-friendly. PETA has also writing to “Big Diesel,” pointing out that as an investor in Beyond Meat himself, he already knows that vegan chicken is the future, the future is now, and eating vegan gives athletes and others more endurance, in addition to preventing the birds from being reduced to Super Bowl “snacks”.
“Until it introduces a vegan option, there’s a Shaq-sized gap on the Big Chicken menu,” says PETA President Ingrid Newkirk. “With PETA’s ‘Fight the Bite’ campaign, we hope to enroll customers in the birds’ side of the “chicken wars” and let them keep their wings. »
Giveaways are part of PETA “Fight the Bite” Campaign—a national effort to reduce 1 billion chicken wings consumed during the Super Bowl last year. Actions include performing an edgy Super Bowl Video Spot in Las Vegas—because it’s the hometown of Shaq’s Big Chicken—during sports programming the day before the Super Bowl and on NBC and Telemundo during pre-game programming on game day. The 30-second spot uses ‘security camera’ footage to show what happens to diners in various locations, from canapes to takeout, when chicken dinners suddenly come alive, birds screeching with a bone to pick to be fried for food.
PETA – whose motto reads, in part, that “animals are not ours to eat” and which opposes speciesism, a human supremacist worldview – offers free vegan starter kits as well as a list of Vegetable wings ready to heat available in grocery stores and many others easy vegan recipes for game days.