For immediate release:
June 29, 2021
Nicole Meyer 202-483-7382
Norfolk, Virginia. – After a PETA field agent found a female pit bull named Star dead of heatstroke at a Halifax County residence last month, the animal rights group is mounting a flurry of urgent public service announcements (PSAs) on networks across North Carolina urging immediate action for dogs: “Please report dogs without access to shade or drinking waterReads the 30-second PSA. “Their lives are in your hands.The spot airs week-long on WCWG (CW) and WXII (NBC) in Greensboro, WCTI (ABC) in New Bern, WTVD (ABC) in Fayetteville, WLOS (ABC) in Asheville and WWAY (ABC) in Wilmington.
PETA field workers have already found many dogs suffering from heat this year, including in northeastern North Carolina, and temperatures are expected to reach the mid-90s this weekend.
“This sweet dog basically died grilling on a chain, without a drop of water or an inch of shade nearby,” said Daphna Nachminovich, senior vice president of PETA. “We hope PETA’s PSA will prevent other dogs from being left outside in the scorching summer heat to suffer and even die.”
PETA points out that as temperatures rise, “backyard dogs” can experience multisystem organ failure, brain damage and death within minutes. In cases where authorities do not respond, the group recommends that witnesses call 757-622-PETA.
Leaving dogs outside in the heat is illegal and punishable by fines and jail time. Star’s case is under investigation by the Halifax County Sheriff’s Office. Photos of Star before and after her death are available here. (Attention: graphic images)
Earlier this month, PETA’s PSA aired on WBTV (CBS) and WJZY (FOX) in Charlotte, WGHP (FOX) in Greensboro, and WRAL (NBC) and WRAZ (FOX) in Raleigh. -Durham as well as on WAVY (NBC) and WTKR (CBS) in the Hampton Roads area of Virginia.
PETA – whose motto says, in part, that “the animals are not ours to abuse them in any way” – opposes speciesism, a supremacist worldview. For more information, please visit PETA.org or follow the group on Twitter, Facebook, or Instagram.