Super Bowl LVI begins next week. It’s an event watched by millions of people around the world and the ads are highly coveted by top brands.

The average price for a 30-second ad for Sunday’s game is said to be US$6.5 million, so brands need to ensure their ads outperform their competition.

Car manufacturers are not exempt from this, and some of the world’s biggest car brands will be fighting to grab your attention with their advertisements. Since the Super Bowl hasn’t started yet, there’s still a lot to do. But here’s a look at some of the ads that have aired so far.


BMW ad for Super Bowl 2022 features Arnold Schwarzenegger, who plays the Greek god of lightning, Zeus. Salma Hayek is also in the commercial, playing the role of Zeus’ wife, Hera. The ad promotes the new electrified iX SUV.

“The humor is in this legendary god of lightning, supposedly indestructible, struggling with everyday electronics,” says Schwarzenegger.

“This is my first Super Bowl ad and my first time playing a Greek goddess,” Hayek says. “Seventy-five percent of the decisions in a marriage about where to spend the money are made by women, and in this ad, it’s the wife who decides the right car to get her husband back on track. .”


Kia has a spot of 60 seconds: “Robot dog.” It features a sad robotic puppy who just wants to be loved like a real dog. The dog is chasing a man he spotted recharging his EV6.

The dog tries to jump through the sunroof of the vehicle, but its battery dies in the middle of the jump. The man then uses the vehicle-charge function of the EV6 to recharge it.

The Super Bowl announcement is part of a comprehensive marketing campaign that includes “broadcast, print, display and social media elements, a special Robo Dog ‘Turn Around Dance’ on TikTok and a ” Robo Dogmented Reality” based on a QR code. ‘ which allows users to search for adoptable pets in their area through a partnership with the Petfinder Foundation.


Nissan’s star-studded advertising, “Thrill Chaser,” features Eugene Levy and Catherine O’Hara from Schitt’s Creek. They are joined by Brie Larson, Danai Gurira and Dave Bautista.


There are two Toyota commercials, the first of which features the journey of Canadian Paralympian brothers, Brian and Robin McKeever.

The other ad is called “The Joneses” and features the Toyota Tundra.


The GM ad brings back Dr. Evil, two decades after the last installment in the Austin Powers franchise. It features the original cast, with Mike Myers as Doctor Evil, Mindy Sterling as Frau Farbissna, Seth Green as Scott Evil, and Rob Lowe as Number Two.


Making her first Super Bowl appearance is Carvana. The ad features an “overshared” mother who can’t stop talking about the business.

“Our customer is at the center of everything we do and ‘Your next customer can be your mom’ is a value that is at the heart of our DNA, so much so that it inspired our national Super Bowl advertising debut,” says the co-founder of the company. , Ryan Keeton.

Wall box

This is the very first TVC (television commercial) broadcast in the United States.

“Our spot invites viewers to embrace electricity by watching Seth demonstrate how easy it is to use a Wallbox charger, a climate-friendly alternative, to charge his electric vehicle,” says Barbara Calixto, Marketing Director of Wallbox. “As we say, if Seth can do it, so can you.”


WeatherTech uses its advertising to showcase its line of precision-fit, weather-resistant floor mats. The ad features a “Special Ops Unit” that goes the extra mile to install the brand’s most popular products. “For our ninth year as a Super Bowl announcer, we wanted to get back to our key messages about quality American-made vehicle protection products,” said David MacNeil, Founder and CEO.


Online used-vehicle retailer Vroom released a music-inspired Super Bowl LVI ad, highlighting the company’s ability to easily sell your car.