For immediate release:
December 13, 2021

Brooke Rossi 202-483-7382

San Francisco – Actor and native of San Francisco Alicia silverstone has a message for all holiday shoppers still unaware of the cruelty to sheep used for wool, which she details in a new radio campaign for PETA. Making its debut in his hometown, located in one of the best wool-producing states, the 30 second spot is part of PETA’s #WoolFreeWinter initiative and will perform in cities across the United States

“Do you think shearing sheep for wool is like a haircut? As if! … [W]Workers were caught punching, kicking and stomping on sheep, ”says Silverstone. “And 90% of sheep are killed once their wool production drops. “

Vegan actor urges listeners to “embrace comfortable, innovative and cruelty-free fabrics” such as those featured on PETA Alicia Silverstone’s list of wool-free sweaters Would like. These eco-friendly options are gentler on sheep and the planet, because they also avoid pollutants from the wool industry, which contaminate the air, water and land.

Silverstone is one of a long list of celebrities, including Elisabetta Canalis, Penélope Cruz, Jenna Dewan, Taraji P. Henson, Eva Mendes, Olivia Munn and P! Nk, who have helped PETA promote more respectful wardrobe choices. .

PETA – whose motto says, in part, that “animals are not ours to wear” – opposes speciesism, a worldview of human supremacy. For more information, please visit PETA.org or follow the group on Twitter, Facebook, Where Instagram.

In an effort to reach younger buyers, the spot will also air on stations in Denver, Salt Lake City and Grand Rapids, Michigan, in addition to KISQ-FM (98.1) and KOSF-FM (103.7). until December 19.